The 1st Face of Innovation: The Anthropologist
The Anthropologist is the curious observer who steps out of the boardroom and into the real world to uncover hidden truths about people and their behavior.
Some of the most innovative breakthroughs don’t start in labs—they begin on sidewalks, in shops, and in living rooms. Anthropologists find inspiration in the ordinary, turning unspoken needs into powerful insights.
Examples in Action
Ratan Tata and the Nano: The idea for the Tata Nano was born when Ratan Tata saw a family of four riding on a scooter. That simple observation sparked a revolutionary (and empathetic) attempt to create an affordable car for Indian families. A classic Anthropologist moment.
IDEO's Toothbrush for Kids (Oral-B): Designers watched kids brushing their teeth and noticed how difficult it was to grip slim toothbrushes. The result? A thicker handle designed for small hands. Classic Anthropologist-inspired design.
What They Do:
- Venture outside the conventional setting to watch real-life interactions
- Seek the ‘Why’ behind everyday actions for hidden insights
- Employs a deep empathy for people to drive innovation
Why It Matters:
- Groundbreaking ideas and solutions often come from the most unexpected places
- Understanding unspoken needs can transform into innovative products and services
- Helps in developing user-centered, culturally relevant and global market products.
Try This Today:
Watch how people use elevators, ATMs, or coffee machines. What do they struggle with? What’s awkward? Could that be your next opportunity?
Be the Anthropologist Innovator:
- Observe Like an Anthropologist: Uncover the unnoticed, see beyond the surface in your daily life and work.
- Understand Deeper Needs: Dive into the human element. Understand the emotions, behaviors, and cultural dynamics that drive decisions.
- Fuel Innovation with Empathy: Use insights gained from real-world observations to create solutions that truly resonate with people.
- Join Our Workshop: Learn how to apply the Anthropologist face of innovation to discover new opportunities and solve complex challenges.
- Transform Your Perspective: Shift from offering products or services to creating meaningful experiences enriching lives.
- Step into the shoes of an Anthropologist Innovator with us!
Source: The Ten Faces of Innovation by Tom Kelly
