Prarthana Charkha: Redefining How We Build Products

Session Overview

"By 2028, AI-first firms will outperform peers by 25% on business outcomes." - Gartner

We have reached a global inflection point. AI capabilities in reasoning, vision, and language are nearing human levels, and GenAI adoption has exploded. In this strategic session, Prarthana Charkha (Product Strategy @ Accenture) explores the shift from traditional product management to an "AI-First" approach.

Prarthana breaks down the "Business Mandate" for AI, noting that 85% of enterprises now consider GenAI critical. However, a significant "Readiness Gap" remains, with only one-third of companies investing meaningfully. This session provides a roadmap for Product Leaders to close that gap, redefine their product lifecycle, and seize the massive opportunity to set the direction for their organizations in the AI era.

Key Takeaways

02:15 The Global Inflection Point: Understanding the rapid rise of reasoning and vision capabilities in AI models.
07:40 The Business Mandate: Why 85% of enterprises are prioritizing GenAI for the next 24 months.
12:30 The Readiness Gap: Analysis of why only ~1/3 of companies are ready and where the opportunity lies for Product Leaders.
18:00 AI-First Strategy: Moving beyond "AI features" to building products where AI is the core differentiator.
24:45 Future Outlook: How AI-first firms are projected to outperform their peers by 25% by 2028.